Football Is a Numbers Game: Pro Football Focus and How a Data-Driven Approach Shook Up the Sport (Hardcover)

Lauren Fleshman has grown up in the world of running. One of the most decorated collegiate athletes of all time and a national champion as a pro, she was a major face of women’s running for Nike before leaving to shake up the industry with feminist running brand Oiselle and now coaches elite young female runners. Every step of the way, she has seen the way that our sports systems—originally designed by men, for men and boys—fail young women and girls as much as empower them.