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is taking over the NFL Sunday Ticket package [Updated]
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Ads are critical to Sunday Ticket profitabilitynScreenMedia
NFL Sends Sunday Ticket Talks With Apple and Google Into Overtime - The New York Times
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TV lands exclusive NFL Sunday Ticket deal at $2 billion per year
NFL Sunday Ticket: Apple taking streaming football negotiations into overtime over 'rights to the unknown'
TV Lands NFL Sunday Ticket After Reported $2.5 Billion-Per-Year Deal