First ever online-only NFL game draws over 15 million viewers
Yahoo reaches 15.2M viewers during NFL live stream on Sunday – GeekWire
Yahoo's First NFL Streamed Game Draws Average of 2.36 Million Viewers - WSJ
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Apples and oranges: Why a TV viewer does not equal an online video view - Digiday
Was the NFL's streaming experiment on Yahoo! a success or dud?